The project dealt with the communication of the entire chain of hotels. The brief was to create an identity system common for all three hotels – The Taj Rambagh Palace, Udaipur Lake Palace and Umaid Bhawan, Jodhpur. An unique visual design system had been created for the three hotels which aptly communicates the feel of these palace hotels rich in glorious history but with most modern amenities suited for today’s high profile living. These hotels are like jewels in the history of time. The ambience and the architecture speaks of royalty, luxury of time, space, resources and unmatched hospitality. The various collaterals were designed following the heritage hotel theme, which were again subdivided into three categories ( with design modifications and colour coding) for the three separate hotels following their individual characters.