About Me

  • T-shaped designer
  • Thinker
  • Sucker for people, art and culture
  • Tea lover
  • Nature lover
  • Runner

Hello, I am Rajashree
(Rah- Ju- shree)

Thankyou for stopping by. I work as a User Interface & User Experience designer and brand strategist creating thoughtful experiences with the combination of design, business and marketing.

My Beliefs:

Every day, I am intrigued by the new. People unafraid to try new things, or a story worth telling, or the winds of change. This passion for fresh ideas informs my work as a UI & UX Designer and Brand Strategist, creating thoughtful experiences integrating design, business and marketing. In a world where technology is all-pervasive, I put people first. So I design a better way for people and technology to connect better.

Love for immersive experiences:

After graduating from National Institute of Design, India, I garnered experience across companies, keeping human-centered design methods and processes as my compass. In my extensive work in print, I worked for brands like Taj Group of Hotels, Everest and Ferrero. But my longing for meaningful design experiences was not satiated. This was a time when the world was rapidly turning digital. The dynamic science combined with its emotional impact fascinated me completely. It quickly drew me into a wonderland of UX and UI Design. On the back of my prior studies in Human Factors and Design Process, I deep dived to the crossroads where design meets technology, psychology and marketing.

Stories, well told:

I see UX as storytelling, with each piece ¬– from creativity, design, planning, organisation, team work, analysis to empathy – playing a part. I love the synchrony between varied elements to serve one common purpose of design. My style is characterised by this harmony, that is renewed every moment. I use it to deliver the most modern and effective solutions for my clients.
In my last stint as a UX Designer and Researcher with Centillion tech, I researched and designed Corporate Websites. Before that I was responsible for Art Direction and Brand Strategy at Miyu Foods, was a Consultant Creative Director in agencies including Johnny Soko and The Flying Robots Design Pvt Limited and graphic designer for several firms including Times of India.
When I am not designing, I am channelling my unabashed love for painting, doing children’s illustrations, craft designer cupcakes and cookies. Or simply practicing for my next half-marathon in the National Park behind my home.

All for teamwork

Some of my best work has been collaborative as I flourish in a team. I’d love to chat and see what we can do together.

Honours

  • Art direction and Food Styling published in Hi Blitz Magazine, June 2015.
  • Music Cover designs curated and published in Vogue Magazine, September 2008
  • Selected as Finalist in Brand Design in Kyoorious Design yatra in September, 2007

Education And Training

  • Designcode/Feb2021 Advanced prototyping with Protopie
  • ITLH UX UI Advanced Learners Programme/ Class of 2020 Certified.
  • Academy of Digital Arts/ class of 2019 Diploma in HTML & CSS + WordPress+ Digital Marketing
  • National Institute Of Design/ class of 2006 BDes. In Graphic Design

ToolKit

  • Abode Photoshop
  • Adobe Illustrator
  • Adobe Indesign
  • Adobe After Effects (motion info graphics part)
  • Figma
  • Sketch
  • Adobe XD
  • Protopie
  • WordPress with Elementor
"The day we met, our eyes and minds were set! It is you who will bring our vision, and you did it!"
Team Creative Coconuts
Team Creative CoconutsCoconut Films
” Even now when someone lauds us for our corporate identity and the “lamb bite”, I proudly think of the creator Rajashree and the wonderful association we have with her over the past twelve years.”
Baudhayan Mukherjee
Baudhayan MukherjeeFounder Director
""Rajashree is one of the hardworking and passionate designers I have come across. She makes sure everything is done in a neat and timely manner. I must say she is a quick learner and is flexible enough to work under pressure. She makes sure any project taken is completed properly in a process oriented manner. She is very clear about her design thoughts and the same is seen in her output. I am pretty sure she will give her best to any organisation she goes to and will bring more value additions to the organisation.""
Amith Mohan
Amith MohanDirector UI/UX | Centillion Tech
""Rajashree belongs to the rare breed of nuanced designer-cum-UX/UI artists who care about the details. Every shade has a reason, and every element has its place. She combines logic with design so effortlessly. That she is uber-talented is just a feather on her well-designed cap. It’s a delight working with her, and I look forward to many more.""
Gunjan Pai
Gunjan PaiFounder, Copylove
Rajashree has done a remarkable job – be it in understanding my work and translating into the Logo design or grasping the nuances of the work that I do in order to translate it into a concise & efficient website design. Her qualities like Visual intelligence, ability to create aesthetic designs & of course, patience, come in handy to deliver the work in the given timelines.
Tejal Dave
Tejal DavePractising Psychologist
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Get In Touch

I’d love to discuss about new opportunities, collaborations or anything design related!

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