The Miyu project was an extensive project which comprised of A-Z of brand building. I first started creating a brand personality. I developed a brand mood board like a concept art – to show how the brand would look and communicate with the audience. This was followed by developing company identity system – logo, corporate stationery, brand colours and forms. Thereafter, I proceeded with product packaging design. Store design with wall interiors were developed. I designed various physical collaterals ranging from price tags, menus, pamphlets, uniforms to other various communication materials for the social media.